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Norfolk Police Chief Calls for Tougher Measures Against Repeat Shoplifters

The chief constable of Norfolk Police has urged the government to introduce faster and tougher punishments for repeat shoplifters, warning that the current system is failing to deter persistent offenders.

Paul Sanford said shoplifting remains one of the few crimes in Norfolk that continues to rise, and expressed frustration at delays in the courts. Speaking on BBC Radio Norfolk, he said: “There’s big delays in our court system and I will share my frustration that sometimes I don’t think these persistent offenders are getting the deterrent sentence they need. We do have a problem with repeat offenders coming back to stores time and time again and we do need some concerted effort to tackle them and stop their offending.”

Data from the Office for National Statistics shows that 6,382 shoplifting offences were reported to Norfolk Police in the 12 months to June 2025, up from 5,211 the previous year. Sanford highlighted several prolific offenders, including a man who admitted 23 counts of shoplifting, a woman in Breckland arrested 43 times since 2022, and a Norwich offender arrested 25 times in the past 20 months. “We’re catching them, we need the rest of the system to catch up,” he said.

Sanford stressed that the government’s ongoing sentencing review was “critically important,” noting that chronic court backlogs were undermining efforts to curb repeat offending. “When theft is accompanied by violence, threats or intimidation, we will come down hard,” he added. “But we need the court system to move faster.”

Norfolk Police have increasingly relied on CCTV and facial recognition technology to identify suspects. For the most persistent offenders, the force has sought criminal behaviour orders, which allow courts to bar individuals from specific town centres or retail areas. Sanford also cited the resale of stolen goods, including bulk supermarket thefts, as a key driver of repeat offending.

Retailers have reported sustained losses due to shoplifting, with staff often facing abuse and intimidation. Sanford said he had the “utmost sympathy” for shop workers dealing with persistent offenders. Norfolk Police has advised shops to strengthen security, maintain a visible staff presence, map theft hotspots, train employees to spot suspicious behaviour, and keep store floors tidy to reduce opportunities for theft.

A Ministry of Justice spokesperson said reforms are under way to speed up justice and strengthen community-based penalties. “We now have new laws giving tougher community restrictions, including the biggest ever expansion in tagging and the use of restriction zones,” the spokesperson said. Investment and procedural reforms are also being introduced to modernise courts and improve efficiency.

For Norfolk Police, the message is clear: without swifter sentencing and stronger deterrents, repeat shoplifting is likely to remain a growing challenge on the High Street.

Business

Fraudsters are increasingly using AI-generated images and videos to trick people into handing over sensitive personal and financial information, according to FraudSMART, the financial crime awareness initiative operated by the Banking and Payments Federation Ireland (BPFI). The organisation has reported a rise in online adverts promoting fake, State-backed investment schemes. These scams often use fabricated images of well-known politicians and business figures to make the offers appear legitimate and encourage users to click on registration links. Niamh Davenport, head of financial crime at BPFI, said scammers are deliberately exploiting recent media coverage of a planned State-backed savings and investment scheme to give their frauds a sense of credibility. “They often claim the scheme is open to everyone, but that places are limited and being ‘snapped up’ fast, in order to pressure people to act quickly,” she said. “They typically promise guaranteed returns or a guaranteed monthly income.” FraudSMART said that while anyone can be targeted, people in their early 50s are particularly vulnerable to investment scams. This age group is often focused on retirement planning, making them more receptive to financial offers that appear secure or high-yield. According to the organisation, most scams follow a similar pattern. Victims are first directed to click a registration link and complete a short online form providing their contact details. They are then contacted by someone posing as a financial adviser, who urges them to make an immediate “security deposit” to secure participation in the scheme. Once a payment is made, the money is quickly moved through multiple accounts, often overseas, making recovery extremely difficult. Davenport warned that scammers are becoming more sophisticated in their use of technology, particularly AI tools that allow them to create realistic but entirely fake promotional content. These materials are designed to mimic legitimate financial advertisements and build trust with potential victims. Recent figures from An Garda Síochána show investment fraud rose by 20% last year, with losses exceeding €20 million. The scale of individual scams varies widely, ranging from smaller crypto-related frauds involving a few hundred euro to large-scale investment schemes where victims lose tens of thousands. FraudSMART is urging the public to remain cautious when encountering online investment advertisements, especially those promising guaranteed returns or requiring urgent action. It also advises consumers to avoid sharing personal information with unverified sources and to be wary of pressure tactics designed to rush financial decisions. Authorities continue to warn that fraudsters are adapting quickly, using advanced digital tools to target victims across multiple platforms.

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Business

Fraudsters are increasingly using AI-generated images and videos to trick people into handing over sensitive personal and financial information, according to FraudSMART, the financial crime awareness initiative operated by the Banking and Payments Federation Ireland (BPFI). The organisation has reported a rise in online adverts promoting fake, State-backed investment schemes. These scams often use fabricated images of well-known politicians and business figures to make the offers appear legitimate and encourage users to click on registration links. Niamh Davenport, head of financial crime at BPFI, said scammers are deliberately exploiting recent media coverage of a planned State-backed savings and investment scheme to give their frauds a sense of credibility. “They often claim the scheme is open to everyone, but that places are limited and being ‘snapped up’ fast, in order to pressure people to act quickly,” she said. “They typically promise guaranteed returns or a guaranteed monthly income.” FraudSMART said that while anyone can be targeted, people in their early 50s are particularly vulnerable to investment scams. This age group is often focused on retirement planning, making them more receptive to financial offers that appear secure or high-yield. According to the organisation, most scams follow a similar pattern. Victims are first directed to click a registration link and complete a short online form providing their contact details. They are then contacted by someone posing as a financial adviser, who urges them to make an immediate “security deposit” to secure participation in the scheme. Once a payment is made, the money is quickly moved through multiple accounts, often overseas, making recovery extremely difficult. Davenport warned that scammers are becoming more sophisticated in their use of technology, particularly AI tools that allow them to create realistic but entirely fake promotional content. These materials are designed to mimic legitimate financial advertisements and build trust with potential victims. Recent figures from An Garda Síochána show investment fraud rose by 20% last year, with losses exceeding €20 million. The scale of individual scams varies widely, ranging from smaller crypto-related frauds involving a few hundred euro to large-scale investment schemes where victims lose tens of thousands. FraudSMART is urging the public to remain cautious when encountering online investment advertisements, especially those promising guaranteed returns or requiring urgent action. It also advises consumers to avoid sharing personal information with unverified sources and to be wary of pressure tactics designed to rush financial decisions. Authorities continue to warn that fraudsters are adapting quickly, using advanced digital tools to target victims across multiple platforms.

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