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Meta Prepares Major Layoffs Amid Push for AI-Driven Productivity

Meta Platforms is reportedly considering a large-scale reduction of its workforce, potentially affecting up to 20 percent of its global employees as the company accelerates its investment in artificial intelligence. Sources familiar with internal discussions say senior executives have indicated that job cuts are likely, though the timing and scale have not been finalized. If implemented, the reductions would mark the largest workforce cut since the company’s restructuring in 2022 and 2023.

Meta employed nearly 79,000 people worldwide at the end of 2025, meaning a 20 percent cut could impact more than 15,000 roles. A spokesperson for the company described reports of layoffs as “speculative reporting about theoretical approaches” but insiders say conversations about streamlining teams have intensified in recent weeks.

The potential layoffs come as Meta ramps up spending on AI infrastructure and talent. Chief Executive Mark Zuckerberg has made generative AI and “superintelligence” central to the company’s strategy. Meta has committed to investing hundreds of billions of dollars in new AI data centres and computing capacity, with plans to spend up to $600 billion on infrastructure by 2028.

The company has also sought to attract top AI researchers with lucrative compensation packages, some reportedly worth hundreds of millions of dollars over four years, while expanding through acquisitions to strengthen its AI capabilities. Recent deals include the purchase of Moltbook, a social networking platform for AI agents, and reports indicate a $2 billion acquisition of Chinese AI startup Manus.

Meta’s AI development has faced challenges. Its large language models, including earlier versions of the Llama series, have been criticised for overstating performance, and the company shelved plans to release its largest model, Llama 4 “Behemoth,” after it failed internal tests. The next flagship AI project, codenamed Avocado, is in development but progress has been slower than anticipated.

Zuckerberg has emphasized that AI tools will allow the company to maintain output with fewer employees. He has suggested that projects requiring large teams in the past could now be handled by a single engineer supported by advanced AI systems. This trend toward “AI-assisted workers” is reshaping hiring and operational strategies across the tech industry, with companies such as Amazon and Block already cutting thousands of jobs while increasing investment in AI.

Experts say the shift reflects a broader recalibration following rapid pandemic-era hiring. Thea Fineren, chief people officer at IT services firm Advania, said companies must plan for ongoing workforce transformation and reskill employees for roles that require creativity, judgement, and human interaction. “It’s not humans versus machines,” she said. “It’s about giving people the best opportunity to add value in areas where human capability still matters most.”

For Meta, the coming months could be a defining period as it seeks to transition from a social media company into a leading AI platform, even if that transformation entails significant workforce reductions.

Business

Fraudsters are increasingly using AI-generated images and videos to trick people into handing over sensitive personal and financial information, according to FraudSMART, the financial crime awareness initiative operated by the Banking and Payments Federation Ireland (BPFI). The organisation has reported a rise in online adverts promoting fake, State-backed investment schemes. These scams often use fabricated images of well-known politicians and business figures to make the offers appear legitimate and encourage users to click on registration links. Niamh Davenport, head of financial crime at BPFI, said scammers are deliberately exploiting recent media coverage of a planned State-backed savings and investment scheme to give their frauds a sense of credibility. “They often claim the scheme is open to everyone, but that places are limited and being ‘snapped up’ fast, in order to pressure people to act quickly,” she said. “They typically promise guaranteed returns or a guaranteed monthly income.” FraudSMART said that while anyone can be targeted, people in their early 50s are particularly vulnerable to investment scams. This age group is often focused on retirement planning, making them more receptive to financial offers that appear secure or high-yield. According to the organisation, most scams follow a similar pattern. Victims are first directed to click a registration link and complete a short online form providing their contact details. They are then contacted by someone posing as a financial adviser, who urges them to make an immediate “security deposit” to secure participation in the scheme. Once a payment is made, the money is quickly moved through multiple accounts, often overseas, making recovery extremely difficult. Davenport warned that scammers are becoming more sophisticated in their use of technology, particularly AI tools that allow them to create realistic but entirely fake promotional content. These materials are designed to mimic legitimate financial advertisements and build trust with potential victims. Recent figures from An Garda Síochána show investment fraud rose by 20% last year, with losses exceeding €20 million. The scale of individual scams varies widely, ranging from smaller crypto-related frauds involving a few hundred euro to large-scale investment schemes where victims lose tens of thousands. FraudSMART is urging the public to remain cautious when encountering online investment advertisements, especially those promising guaranteed returns or requiring urgent action. It also advises consumers to avoid sharing personal information with unverified sources and to be wary of pressure tactics designed to rush financial decisions. Authorities continue to warn that fraudsters are adapting quickly, using advanced digital tools to target victims across multiple platforms.

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Business

Fraudsters are increasingly using AI-generated images and videos to trick people into handing over sensitive personal and financial information, according to FraudSMART, the financial crime awareness initiative operated by the Banking and Payments Federation Ireland (BPFI). The organisation has reported a rise in online adverts promoting fake, State-backed investment schemes. These scams often use fabricated images of well-known politicians and business figures to make the offers appear legitimate and encourage users to click on registration links. Niamh Davenport, head of financial crime at BPFI, said scammers are deliberately exploiting recent media coverage of a planned State-backed savings and investment scheme to give their frauds a sense of credibility. “They often claim the scheme is open to everyone, but that places are limited and being ‘snapped up’ fast, in order to pressure people to act quickly,” she said. “They typically promise guaranteed returns or a guaranteed monthly income.” FraudSMART said that while anyone can be targeted, people in their early 50s are particularly vulnerable to investment scams. This age group is often focused on retirement planning, making them more receptive to financial offers that appear secure or high-yield. According to the organisation, most scams follow a similar pattern. Victims are first directed to click a registration link and complete a short online form providing their contact details. They are then contacted by someone posing as a financial adviser, who urges them to make an immediate “security deposit” to secure participation in the scheme. Once a payment is made, the money is quickly moved through multiple accounts, often overseas, making recovery extremely difficult. Davenport warned that scammers are becoming more sophisticated in their use of technology, particularly AI tools that allow them to create realistic but entirely fake promotional content. These materials are designed to mimic legitimate financial advertisements and build trust with potential victims. Recent figures from An Garda Síochána show investment fraud rose by 20% last year, with losses exceeding €20 million. The scale of individual scams varies widely, ranging from smaller crypto-related frauds involving a few hundred euro to large-scale investment schemes where victims lose tens of thousands. FraudSMART is urging the public to remain cautious when encountering online investment advertisements, especially those promising guaranteed returns or requiring urgent action. It also advises consumers to avoid sharing personal information with unverified sources and to be wary of pressure tactics designed to rush financial decisions. Authorities continue to warn that fraudsters are adapting quickly, using advanced digital tools to target victims across multiple platforms.

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