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Permethrin: The Powerhouse Behind Mosquito and Tick Protection This Summer

Derived from the chrysanthemum flower, permethrin is a synthetic insecticide that’s been in use in various forms for centuries, dating back to early battlefield applications under Napoleon. Today, it’s gaining renewed attention for its effectiveness in controlling insects that spread diseases such as Lyme and malaria.

Permethrin works by targeting an insect’s nervous system, causing uncontrollable spasms and ultimately death. Unlike DEET—which repels insects by masking human scent—permethrin kills bugs on contact. This feature makes it a preferred option for treating clothing, gear, and outdoor equipment.

“It acts like a sugar rush on steroids,” said Dr. Lee Haines, a medical entomologist at the University of Notre Dame. “A mosquito that lands on permethrin-treated fabric will become hyperactive, shake uncontrollably, then collapse.”

Studies back up its effectiveness. In Iran, military personnel wearing uniforms treated with permethrin received 90% fewer mosquito bites. In separate research, people wearing treated socks and shoes were found to be 74 times less likely to suffer tick bites than those with untreated footwear.

While permethrin is not meant for direct application to skin, it can be sprayed on clothing and gear. Outdoor experts recommend using a 0.5% concentration spray, ideally 24 to 48 hours before heading out. Once dried, the treatment is safe—even for pets like cats, which are sensitive to permethrin in its liquid form.

Clothing manufacturers also offer factory-treated garments, which can withstand up to 70 washes. These are considered more reliable and convenient by experts like Haines. “It’s longer-lasting, and quality control is better than doing it yourself,” she noted.

The U.S. Environmental Protection Agency classifies permethrin-treated clothing as safe, including for pregnant women and children over two months old. Less than 2% of the chemical is absorbed through contact with treated garments, according to research.

Natural alternatives, such as oil of lemon eucalyptus and diluted tea tree oil, offer some protection but require frequent reapplication and tend to have strong odors. “They can work—but you need to use them consistently and properly,” Haines added.

Experts stress that permethrin is most effective as part of a broader protection strategy. “Think of it as one tool in your toolkit,” said Dr. Bobbi Pritt of the Mayo Clinic. “Combined with repellents like picaridin and good habits—like tucking pants into socks—it significantly lowers your risk of bites and illness.”

With warmer months ahead, insect experts agree: a well-prepared wardrobe and smart repellent use could make the difference between a summer of adventure and one of itchy regrets.

Business

Fraudsters are increasingly using AI-generated images and videos to trick people into handing over sensitive personal and financial information, according to FraudSMART, the financial crime awareness initiative operated by the Banking and Payments Federation Ireland (BPFI). The organisation has reported a rise in online adverts promoting fake, State-backed investment schemes. These scams often use fabricated images of well-known politicians and business figures to make the offers appear legitimate and encourage users to click on registration links. Niamh Davenport, head of financial crime at BPFI, said scammers are deliberately exploiting recent media coverage of a planned State-backed savings and investment scheme to give their frauds a sense of credibility. “They often claim the scheme is open to everyone, but that places are limited and being ‘snapped up’ fast, in order to pressure people to act quickly,” she said. “They typically promise guaranteed returns or a guaranteed monthly income.” FraudSMART said that while anyone can be targeted, people in their early 50s are particularly vulnerable to investment scams. This age group is often focused on retirement planning, making them more receptive to financial offers that appear secure or high-yield. According to the organisation, most scams follow a similar pattern. Victims are first directed to click a registration link and complete a short online form providing their contact details. They are then contacted by someone posing as a financial adviser, who urges them to make an immediate “security deposit” to secure participation in the scheme. Once a payment is made, the money is quickly moved through multiple accounts, often overseas, making recovery extremely difficult. Davenport warned that scammers are becoming more sophisticated in their use of technology, particularly AI tools that allow them to create realistic but entirely fake promotional content. These materials are designed to mimic legitimate financial advertisements and build trust with potential victims. Recent figures from An Garda Síochána show investment fraud rose by 20% last year, with losses exceeding €20 million. The scale of individual scams varies widely, ranging from smaller crypto-related frauds involving a few hundred euro to large-scale investment schemes where victims lose tens of thousands. FraudSMART is urging the public to remain cautious when encountering online investment advertisements, especially those promising guaranteed returns or requiring urgent action. It also advises consumers to avoid sharing personal information with unverified sources and to be wary of pressure tactics designed to rush financial decisions. Authorities continue to warn that fraudsters are adapting quickly, using advanced digital tools to target victims across multiple platforms.

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Business

Fraudsters are increasingly using AI-generated images and videos to trick people into handing over sensitive personal and financial information, according to FraudSMART, the financial crime awareness initiative operated by the Banking and Payments Federation Ireland (BPFI). The organisation has reported a rise in online adverts promoting fake, State-backed investment schemes. These scams often use fabricated images of well-known politicians and business figures to make the offers appear legitimate and encourage users to click on registration links. Niamh Davenport, head of financial crime at BPFI, said scammers are deliberately exploiting recent media coverage of a planned State-backed savings and investment scheme to give their frauds a sense of credibility. “They often claim the scheme is open to everyone, but that places are limited and being ‘snapped up’ fast, in order to pressure people to act quickly,” she said. “They typically promise guaranteed returns or a guaranteed monthly income.” FraudSMART said that while anyone can be targeted, people in their early 50s are particularly vulnerable to investment scams. This age group is often focused on retirement planning, making them more receptive to financial offers that appear secure or high-yield. According to the organisation, most scams follow a similar pattern. Victims are first directed to click a registration link and complete a short online form providing their contact details. They are then contacted by someone posing as a financial adviser, who urges them to make an immediate “security deposit” to secure participation in the scheme. Once a payment is made, the money is quickly moved through multiple accounts, often overseas, making recovery extremely difficult. Davenport warned that scammers are becoming more sophisticated in their use of technology, particularly AI tools that allow them to create realistic but entirely fake promotional content. These materials are designed to mimic legitimate financial advertisements and build trust with potential victims. Recent figures from An Garda Síochána show investment fraud rose by 20% last year, with losses exceeding €20 million. The scale of individual scams varies widely, ranging from smaller crypto-related frauds involving a few hundred euro to large-scale investment schemes where victims lose tens of thousands. FraudSMART is urging the public to remain cautious when encountering online investment advertisements, especially those promising guaranteed returns or requiring urgent action. It also advises consumers to avoid sharing personal information with unverified sources and to be wary of pressure tactics designed to rush financial decisions. Authorities continue to warn that fraudsters are adapting quickly, using advanced digital tools to target victims across multiple platforms.

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