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Major Emissions Cuts Could Prevent 250,000 Deaths in Europe by 2050, Study Finds

A new study has revealed that up to 250,000 premature deaths linked to air pollution could be prevented in Central and Western Europe by 2050 if aggressive reductions in greenhouse gas emissions are adopted.

The research, published in the journal Earth’s Future and led by scientists from the University of Leeds, highlights the severe health risks posed by air pollution and how bold climate action could deliver major public health benefits. According to the World Health Organization (WHO), air pollution causes approximately 7 million premature deaths globally each year, making it the second leading cause of death behind high blood pressure.

The study focused on two harmful types of air pollution: fine particulate matter (PM2.5), which comes from sources like wildfires and construction and can penetrate deep into the lungs; and surface-level ozone, which forms when sunlight reacts with vehicle and industrial emissions. Both pollutants have been linked to serious health conditions, including heart disease, stroke, and respiratory infections.

Using atmospheric modeling, the researchers examined how different climate policy scenarios could affect air quality by 2050. The most ambitious scenario — defined by significant emissions cuts across the housing, transport, industry, and agricultural sectors — would bring PM2.5 levels below WHO guidelines for 70% of the population in Central and Western Europe.

This high-action scenario would not only reduce pollution and improve overall air quality but also significantly lower mortality rates. Importantly, the study also found that cutting emissions could reduce health inequities. Currently, lower-income regions in Europe face higher death rates from air pollution compared to wealthier areas. Researchers said strong climate action could help close this gap.

Policy decisions on climate mitigation will have huge implications for public health,” said lead author Connor Clayton, a PhD student at the University of Leeds. “But it’s equally vital that policymakers address the inequality in air pollution exposure that continues to exist across Europe.”

The study comes as air quality in Europe has improved over the past two decades due to stricter EU regulations. However, pollution in many regions still exceeds EU and WHO standards. The researchers argue that current efforts must be intensified to protect vulnerable communities and ensure healthier futures.

The findings serve as a stark reminder that the fight against climate change is also a fight for cleaner air and better health — particularly for the millions living in areas still grappling with dangerous levels of pollution.

Business

Fraudsters are increasingly using AI-generated images and videos to trick people into handing over sensitive personal and financial information, according to FraudSMART, the financial crime awareness initiative operated by the Banking and Payments Federation Ireland (BPFI). The organisation has reported a rise in online adverts promoting fake, State-backed investment schemes. These scams often use fabricated images of well-known politicians and business figures to make the offers appear legitimate and encourage users to click on registration links. Niamh Davenport, head of financial crime at BPFI, said scammers are deliberately exploiting recent media coverage of a planned State-backed savings and investment scheme to give their frauds a sense of credibility. “They often claim the scheme is open to everyone, but that places are limited and being ‘snapped up’ fast, in order to pressure people to act quickly,” she said. “They typically promise guaranteed returns or a guaranteed monthly income.” FraudSMART said that while anyone can be targeted, people in their early 50s are particularly vulnerable to investment scams. This age group is often focused on retirement planning, making them more receptive to financial offers that appear secure or high-yield. According to the organisation, most scams follow a similar pattern. Victims are first directed to click a registration link and complete a short online form providing their contact details. They are then contacted by someone posing as a financial adviser, who urges them to make an immediate “security deposit” to secure participation in the scheme. Once a payment is made, the money is quickly moved through multiple accounts, often overseas, making recovery extremely difficult. Davenport warned that scammers are becoming more sophisticated in their use of technology, particularly AI tools that allow them to create realistic but entirely fake promotional content. These materials are designed to mimic legitimate financial advertisements and build trust with potential victims. Recent figures from An Garda Síochána show investment fraud rose by 20% last year, with losses exceeding €20 million. The scale of individual scams varies widely, ranging from smaller crypto-related frauds involving a few hundred euro to large-scale investment schemes where victims lose tens of thousands. FraudSMART is urging the public to remain cautious when encountering online investment advertisements, especially those promising guaranteed returns or requiring urgent action. It also advises consumers to avoid sharing personal information with unverified sources and to be wary of pressure tactics designed to rush financial decisions. Authorities continue to warn that fraudsters are adapting quickly, using advanced digital tools to target victims across multiple platforms.

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Business

Fraudsters are increasingly using AI-generated images and videos to trick people into handing over sensitive personal and financial information, according to FraudSMART, the financial crime awareness initiative operated by the Banking and Payments Federation Ireland (BPFI). The organisation has reported a rise in online adverts promoting fake, State-backed investment schemes. These scams often use fabricated images of well-known politicians and business figures to make the offers appear legitimate and encourage users to click on registration links. Niamh Davenport, head of financial crime at BPFI, said scammers are deliberately exploiting recent media coverage of a planned State-backed savings and investment scheme to give their frauds a sense of credibility. “They often claim the scheme is open to everyone, but that places are limited and being ‘snapped up’ fast, in order to pressure people to act quickly,” she said. “They typically promise guaranteed returns or a guaranteed monthly income.” FraudSMART said that while anyone can be targeted, people in their early 50s are particularly vulnerable to investment scams. This age group is often focused on retirement planning, making them more receptive to financial offers that appear secure or high-yield. According to the organisation, most scams follow a similar pattern. Victims are first directed to click a registration link and complete a short online form providing their contact details. They are then contacted by someone posing as a financial adviser, who urges them to make an immediate “security deposit” to secure participation in the scheme. Once a payment is made, the money is quickly moved through multiple accounts, often overseas, making recovery extremely difficult. Davenport warned that scammers are becoming more sophisticated in their use of technology, particularly AI tools that allow them to create realistic but entirely fake promotional content. These materials are designed to mimic legitimate financial advertisements and build trust with potential victims. Recent figures from An Garda Síochána show investment fraud rose by 20% last year, with losses exceeding €20 million. The scale of individual scams varies widely, ranging from smaller crypto-related frauds involving a few hundred euro to large-scale investment schemes where victims lose tens of thousands. FraudSMART is urging the public to remain cautious when encountering online investment advertisements, especially those promising guaranteed returns or requiring urgent action. It also advises consumers to avoid sharing personal information with unverified sources and to be wary of pressure tactics designed to rush financial decisions. Authorities continue to warn that fraudsters are adapting quickly, using advanced digital tools to target victims across multiple platforms.

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