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UK Retail Sales Post Sharpest Monthly Fall in Nearly a Year as Consumer Pressure Builds

British retail sales recorded their steepest monthly decline in almost a year in April, according to official data that points to weakening consumer demand amid higher energy costs, elevated interest rates, and ongoing global uncertainty linked to the Iran conflict.

Figures released by the Office for National Statistics showed retail sales volumes fell by 1.3% in April, reversing a 0.6% rise in March. The decline was sharper than economists had expected, with a Reuters poll forecasting a drop of around 0.6%.

The ONS said fuel sales were a key driver of the downturn, falling as motorists reduced consumption following a period of stronger demand in March, when households had stocked up in response to rising prices.

On an annual basis, retail volumes were unchanged compared with April last year, missing expectations for a 1.3% increase. The data adds to concerns that household spending is losing momentum after a period of resilience.

Samuel Edwards, head of client portfolio management at financial services firm Ebury, said consumer caution was deepening under mounting financial pressure. “Concerns around the impact of the Iran conflict on the cost of living, alongside higher mortgage costs and continued pressure on household finances, are weighing heavily on consumer confidence,” he said.

A separate survey released earlier in the day showed consumer sentiment edged higher in May but remained subdued overall. Households were found to be the least willing to make major purchases in nearly 18 months, reflecting ongoing uncertainty over income stability and future price pressures.

Retailers have also pointed to a challenging trading environment. Many say geopolitical instability, including the Iran war, is adding unpredictability to supply chains and consumer behaviour, while domestic tax rises and regulatory costs are squeezing margins.

Some companies, however, have managed to outperform expectations. Fashion chain Next reported stronger-than-forecast first-quarter sales, while electronics retailer Currys slightly raised its profit outlook, suggesting pockets of resilience in specific segments of the market.

At the same time, broader economic data is reinforcing concerns over the UK’s fiscal position. Separate figures from the ONS showed government borrowing came in higher than expected last month, adding pressure on Chancellor Rachel Reeves as she manages competing demands for public spending and debt control.

The latest retail figures highlight the fragile balance facing the UK economy, where weak household demand, high borrowing costs and external geopolitical risks are combining to slow consumption growth.

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Fraudsters are increasingly using AI-generated images and videos to trick people into handing over sensitive personal and financial information, according to FraudSMART, the financial crime awareness initiative operated by the Banking and Payments Federation Ireland (BPFI). The organisation has reported a rise in online adverts promoting fake, State-backed investment schemes. These scams often use fabricated images of well-known politicians and business figures to make the offers appear legitimate and encourage users to click on registration links. Niamh Davenport, head of financial crime at BPFI, said scammers are deliberately exploiting recent media coverage of a planned State-backed savings and investment scheme to give their frauds a sense of credibility. “They often claim the scheme is open to everyone, but that places are limited and being ‘snapped up’ fast, in order to pressure people to act quickly,” she said. “They typically promise guaranteed returns or a guaranteed monthly income.” FraudSMART said that while anyone can be targeted, people in their early 50s are particularly vulnerable to investment scams. This age group is often focused on retirement planning, making them more receptive to financial offers that appear secure or high-yield. According to the organisation, most scams follow a similar pattern. Victims are first directed to click a registration link and complete a short online form providing their contact details. They are then contacted by someone posing as a financial adviser, who urges them to make an immediate “security deposit” to secure participation in the scheme. Once a payment is made, the money is quickly moved through multiple accounts, often overseas, making recovery extremely difficult. Davenport warned that scammers are becoming more sophisticated in their use of technology, particularly AI tools that allow them to create realistic but entirely fake promotional content. These materials are designed to mimic legitimate financial advertisements and build trust with potential victims. Recent figures from An Garda Síochána show investment fraud rose by 20% last year, with losses exceeding €20 million. The scale of individual scams varies widely, ranging from smaller crypto-related frauds involving a few hundred euro to large-scale investment schemes where victims lose tens of thousands. FraudSMART is urging the public to remain cautious when encountering online investment advertisements, especially those promising guaranteed returns or requiring urgent action. It also advises consumers to avoid sharing personal information with unverified sources and to be wary of pressure tactics designed to rush financial decisions. Authorities continue to warn that fraudsters are adapting quickly, using advanced digital tools to target victims across multiple platforms.

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Business

Fraudsters are increasingly using AI-generated images and videos to trick people into handing over sensitive personal and financial information, according to FraudSMART, the financial crime awareness initiative operated by the Banking and Payments Federation Ireland (BPFI). The organisation has reported a rise in online adverts promoting fake, State-backed investment schemes. These scams often use fabricated images of well-known politicians and business figures to make the offers appear legitimate and encourage users to click on registration links. Niamh Davenport, head of financial crime at BPFI, said scammers are deliberately exploiting recent media coverage of a planned State-backed savings and investment scheme to give their frauds a sense of credibility. “They often claim the scheme is open to everyone, but that places are limited and being ‘snapped up’ fast, in order to pressure people to act quickly,” she said. “They typically promise guaranteed returns or a guaranteed monthly income.” FraudSMART said that while anyone can be targeted, people in their early 50s are particularly vulnerable to investment scams. This age group is often focused on retirement planning, making them more receptive to financial offers that appear secure or high-yield. According to the organisation, most scams follow a similar pattern. Victims are first directed to click a registration link and complete a short online form providing their contact details. They are then contacted by someone posing as a financial adviser, who urges them to make an immediate “security deposit” to secure participation in the scheme. Once a payment is made, the money is quickly moved through multiple accounts, often overseas, making recovery extremely difficult. Davenport warned that scammers are becoming more sophisticated in their use of technology, particularly AI tools that allow them to create realistic but entirely fake promotional content. These materials are designed to mimic legitimate financial advertisements and build trust with potential victims. Recent figures from An Garda Síochána show investment fraud rose by 20% last year, with losses exceeding €20 million. The scale of individual scams varies widely, ranging from smaller crypto-related frauds involving a few hundred euro to large-scale investment schemes where victims lose tens of thousands. FraudSMART is urging the public to remain cautious when encountering online investment advertisements, especially those promising guaranteed returns or requiring urgent action. It also advises consumers to avoid sharing personal information with unverified sources and to be wary of pressure tactics designed to rush financial decisions. Authorities continue to warn that fraudsters are adapting quickly, using advanced digital tools to target victims across multiple platforms.

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