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Graduate Employment Falls to Pre-Covid Levels Amid Slowing Job Market

Graduate employment in the UK has returned to pre-pandemic levels as a cooling economy reduces hiring and reverses the temporary post-Covid surge in opportunities, according to new research from Prospects at Jisc.

The annual What do graduates do? report, published on 25 November, highlights a significant decline in outcomes for the 2023 graduating cohort. These graduates entered the labour market as demand slowed and were surveyed in autumn 2024, when economic conditions had worsened further.

Only 56.4% of graduates were in full-time employment 15 months after leaving university, a drop of 2.6 percentage points from the previous year and the lowest rate since the cohort that graduated before the post-Covid jobs boom in 2020. The downward trend has continued through 2025.

Charlie Ball, head of labour market intelligence at Jisc, said post-pandemic hiring had created “unrealistic expectations.” He added that the strong post-Covid jobs market was not representative of a sustainable cycle. “Vacancies are falling, businesses are unconfident and, with the AI bubble set to burst, recession looks more imminent,” he said.

Graduate unemployment also rose slightly, from 5.6% to 6.2%, although this remains far below the broader youth unemployment rate of 15.3%.

The report highlights a notable decline in graduates entering IT roles, with just 5.1% of the cohort moving into tech jobs, down from 6.7%. This reflects a correction in the sector after post-pandemic over-recruitment. Administrative and other non-graduate roles also fell, while retail once again became the largest destination for non-graduate employment, echoing long-term pre-Covid patterns.

Self-employment, which declined during the pandemic, has rebounded strongly, rising to 11.4% from 8.8% last year.

Despite the overall softening of the jobs market, certain sectors continue to experience high demand for graduates. Engineering, IT, health, and social care remain key areas for employment, with nurses, coders, doctors, teachers, and marketing professionals among the top graduate recruits.

Ball urged graduates not to be discouraged, stressing that higher education still provides a significant advantage in challenging economic times. “Most graduates get good jobs quite quickly, and that will continue,” he said. “The process will be tougher and more competitive, but students will benefit from strong support from careers services. They should not get lost in the AI hype, as industry still requires people who can use these tools with human judgment.”

The report underscores the uneven recovery of the graduate labour market and the continued importance of targeted support and skills development as the UK faces a slower economic cycle.

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Fraudsters are increasingly using AI-generated images and videos to trick people into handing over sensitive personal and financial information, according to FraudSMART, the financial crime awareness initiative operated by the Banking and Payments Federation Ireland (BPFI). The organisation has reported a rise in online adverts promoting fake, State-backed investment schemes. These scams often use fabricated images of well-known politicians and business figures to make the offers appear legitimate and encourage users to click on registration links. Niamh Davenport, head of financial crime at BPFI, said scammers are deliberately exploiting recent media coverage of a planned State-backed savings and investment scheme to give their frauds a sense of credibility. “They often claim the scheme is open to everyone, but that places are limited and being ‘snapped up’ fast, in order to pressure people to act quickly,” she said. “They typically promise guaranteed returns or a guaranteed monthly income.” FraudSMART said that while anyone can be targeted, people in their early 50s are particularly vulnerable to investment scams. This age group is often focused on retirement planning, making them more receptive to financial offers that appear secure or high-yield. According to the organisation, most scams follow a similar pattern. Victims are first directed to click a registration link and complete a short online form providing their contact details. They are then contacted by someone posing as a financial adviser, who urges them to make an immediate “security deposit” to secure participation in the scheme. Once a payment is made, the money is quickly moved through multiple accounts, often overseas, making recovery extremely difficult. Davenport warned that scammers are becoming more sophisticated in their use of technology, particularly AI tools that allow them to create realistic but entirely fake promotional content. These materials are designed to mimic legitimate financial advertisements and build trust with potential victims. Recent figures from An Garda Síochána show investment fraud rose by 20% last year, with losses exceeding €20 million. The scale of individual scams varies widely, ranging from smaller crypto-related frauds involving a few hundred euro to large-scale investment schemes where victims lose tens of thousands. FraudSMART is urging the public to remain cautious when encountering online investment advertisements, especially those promising guaranteed returns or requiring urgent action. It also advises consumers to avoid sharing personal information with unverified sources and to be wary of pressure tactics designed to rush financial decisions. Authorities continue to warn that fraudsters are adapting quickly, using advanced digital tools to target victims across multiple platforms.

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Business

Fraudsters are increasingly using AI-generated images and videos to trick people into handing over sensitive personal and financial information, according to FraudSMART, the financial crime awareness initiative operated by the Banking and Payments Federation Ireland (BPFI). The organisation has reported a rise in online adverts promoting fake, State-backed investment schemes. These scams often use fabricated images of well-known politicians and business figures to make the offers appear legitimate and encourage users to click on registration links. Niamh Davenport, head of financial crime at BPFI, said scammers are deliberately exploiting recent media coverage of a planned State-backed savings and investment scheme to give their frauds a sense of credibility. “They often claim the scheme is open to everyone, but that places are limited and being ‘snapped up’ fast, in order to pressure people to act quickly,” she said. “They typically promise guaranteed returns or a guaranteed monthly income.” FraudSMART said that while anyone can be targeted, people in their early 50s are particularly vulnerable to investment scams. This age group is often focused on retirement planning, making them more receptive to financial offers that appear secure or high-yield. According to the organisation, most scams follow a similar pattern. Victims are first directed to click a registration link and complete a short online form providing their contact details. They are then contacted by someone posing as a financial adviser, who urges them to make an immediate “security deposit” to secure participation in the scheme. Once a payment is made, the money is quickly moved through multiple accounts, often overseas, making recovery extremely difficult. Davenport warned that scammers are becoming more sophisticated in their use of technology, particularly AI tools that allow them to create realistic but entirely fake promotional content. These materials are designed to mimic legitimate financial advertisements and build trust with potential victims. Recent figures from An Garda Síochána show investment fraud rose by 20% last year, with losses exceeding €20 million. The scale of individual scams varies widely, ranging from smaller crypto-related frauds involving a few hundred euro to large-scale investment schemes where victims lose tens of thousands. FraudSMART is urging the public to remain cautious when encountering online investment advertisements, especially those promising guaranteed returns or requiring urgent action. It also advises consumers to avoid sharing personal information with unverified sources and to be wary of pressure tactics designed to rush financial decisions. Authorities continue to warn that fraudsters are adapting quickly, using advanced digital tools to target victims across multiple platforms.

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