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Electrified Vehicles Drive Europe’s Auto Market Growth as Chinese Brands Surge

Demand for electrified vehicles continued to reshape Europe’s automotive market in May, driving overall growth even as petrol and diesel sales fell sharply, according to data released by the European Automobile Manufacturers’ Association (ACEA).

Car registrations across the European Union, Britain and the European Free Trade Association rose 3.6% year-on-year to 1,152,523 vehicles in May. Over the first five months of 2026, total registrations were up 4.5% compared with the same period a year earlier, pointing to steady recovery across the region’s auto sector.

The strongest momentum came from electrified models. Battery-electric vehicles (BEVs) led the expansion with a 39.1% increase in registrations, while plug-in hybrids rose 13.2% and hybrid electric cars climbed 8.2%. Together, these electrified categories accounted for more than two-thirds of all new vehicles registered during the month, underscoring a rapid shift in consumer preference.

ACEA said the trend reflected sustained demand supported by policy incentives. “The market continued to benefit from robust consumer demand for a range of electrified technologies across key European markets, sustained by new and revised tax benefits and incentive schemes,” the association noted.

By contrast, traditional combustion engine vehicles continued to lose ground. Petrol and diesel registrations both fell by around 19%, highlighting the accelerating decline of internal combustion technology in the region’s new car market.

The transition is also reshaping competition among manufacturers. Established European automakers struggled to keep pace, with registrations for Renault, Stellantis and Volkswagen slipping between 1% and 3% in May. The declines reflect intensifying competition as the industry pivots toward electric mobility.

Chinese manufacturers continued to expand their presence at a rapid pace. Leapmotor recorded a 465.1% surge in registrations, while BYD and Chery posted gains of 136.6% and 244.1%, respectively. Geely and SAIC also reported growth of 12.6% and 13.9%, further strengthening China’s position in the European market.

Tesla also extended its recovery streak, with registrations jumping 107.9% to 28,610 units in May. The increase marks the company’s fourth consecutive month of growth following a prolonged downturn over the past year.

The latest figures point to a European auto market increasingly defined by electrification, shifting consumer demand, and intensifying global competition as traditional and emerging players vie for position in a rapidly evolving industry.

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Fraudsters are increasingly using AI-generated images and videos to trick people into handing over sensitive personal and financial information, according to FraudSMART, the financial crime awareness initiative operated by the Banking and Payments Federation Ireland (BPFI). The organisation has reported a rise in online adverts promoting fake, State-backed investment schemes. These scams often use fabricated images of well-known politicians and business figures to make the offers appear legitimate and encourage users to click on registration links. Niamh Davenport, head of financial crime at BPFI, said scammers are deliberately exploiting recent media coverage of a planned State-backed savings and investment scheme to give their frauds a sense of credibility. “They often claim the scheme is open to everyone, but that places are limited and being ‘snapped up’ fast, in order to pressure people to act quickly,” she said. “They typically promise guaranteed returns or a guaranteed monthly income.” FraudSMART said that while anyone can be targeted, people in their early 50s are particularly vulnerable to investment scams. This age group is often focused on retirement planning, making them more receptive to financial offers that appear secure or high-yield. According to the organisation, most scams follow a similar pattern. Victims are first directed to click a registration link and complete a short online form providing their contact details. They are then contacted by someone posing as a financial adviser, who urges them to make an immediate “security deposit” to secure participation in the scheme. Once a payment is made, the money is quickly moved through multiple accounts, often overseas, making recovery extremely difficult. Davenport warned that scammers are becoming more sophisticated in their use of technology, particularly AI tools that allow them to create realistic but entirely fake promotional content. These materials are designed to mimic legitimate financial advertisements and build trust with potential victims. Recent figures from An Garda Síochána show investment fraud rose by 20% last year, with losses exceeding €20 million. The scale of individual scams varies widely, ranging from smaller crypto-related frauds involving a few hundred euro to large-scale investment schemes where victims lose tens of thousands. FraudSMART is urging the public to remain cautious when encountering online investment advertisements, especially those promising guaranteed returns or requiring urgent action. It also advises consumers to avoid sharing personal information with unverified sources and to be wary of pressure tactics designed to rush financial decisions. Authorities continue to warn that fraudsters are adapting quickly, using advanced digital tools to target victims across multiple platforms.

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Fraudsters are increasingly using AI-generated images and videos to trick people into handing over sensitive personal and financial information, according to FraudSMART, the financial crime awareness initiative operated by the Banking and Payments Federation Ireland (BPFI). The organisation has reported a rise in online adverts promoting fake, State-backed investment schemes. These scams often use fabricated images of well-known politicians and business figures to make the offers appear legitimate and encourage users to click on registration links. Niamh Davenport, head of financial crime at BPFI, said scammers are deliberately exploiting recent media coverage of a planned State-backed savings and investment scheme to give their frauds a sense of credibility. “They often claim the scheme is open to everyone, but that places are limited and being ‘snapped up’ fast, in order to pressure people to act quickly,” she said. “They typically promise guaranteed returns or a guaranteed monthly income.” FraudSMART said that while anyone can be targeted, people in their early 50s are particularly vulnerable to investment scams. This age group is often focused on retirement planning, making them more receptive to financial offers that appear secure or high-yield. According to the organisation, most scams follow a similar pattern. Victims are first directed to click a registration link and complete a short online form providing their contact details. They are then contacted by someone posing as a financial adviser, who urges them to make an immediate “security deposit” to secure participation in the scheme. Once a payment is made, the money is quickly moved through multiple accounts, often overseas, making recovery extremely difficult. Davenport warned that scammers are becoming more sophisticated in their use of technology, particularly AI tools that allow them to create realistic but entirely fake promotional content. These materials are designed to mimic legitimate financial advertisements and build trust with potential victims. Recent figures from An Garda Síochána show investment fraud rose by 20% last year, with losses exceeding €20 million. The scale of individual scams varies widely, ranging from smaller crypto-related frauds involving a few hundred euro to large-scale investment schemes where victims lose tens of thousands. FraudSMART is urging the public to remain cautious when encountering online investment advertisements, especially those promising guaranteed returns or requiring urgent action. It also advises consumers to avoid sharing personal information with unverified sources and to be wary of pressure tactics designed to rush financial decisions. Authorities continue to warn that fraudsters are adapting quickly, using advanced digital tools to target victims across multiple platforms.

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