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UK Social Media Ban for Under-16s Sparks Industry Doubts Over Effectiveness

The UK Government’s decision to block under-16s from using mainstream social media platforms has triggered a wave of scepticism from technology experts, business leaders and online safety advocates, even as ministers insist the policy is necessary to protect children.

Under the new rules, platforms including TikTok, Instagram, Snapchat, Facebook, X and YouTube will be required to prevent under-16s from accessing their services. Messaging apps such as WhatsApp and the dedicated YouTube Kids platform will be exempt. The measures, expected to take effect by spring 2027, will be enforced through penalties that could run into millions of pounds for companies that fail to comply.

The policy follows similar moves in Australia and comes after a government consultation in which around nine in ten parents supported a ban. Ministers argue the change is needed to address rising concerns about children’s exposure to harmful content, addictive design features and excessive screen time.

However, reactions from across the digital safety and regulatory sectors suggest deep divisions over whether the plan can work in practice.

Critics from free-market think tanks argue that teenagers will simply bypass restrictions using tools such as VPNs or by misrepresenting their age. One senior commentator described the move as unrealistic and warned it could lead to greater social isolation among young people, arguing that parents already have tools to manage children’s online activity.

Others in the online safety sector took a more balanced view but questioned whether age restrictions alone could meaningfully reduce harm. Regulatory specialists said the UK should learn from Australia’s experience, where enforcement challenges have already emerged. They stressed that while parental concerns are valid, a blanket ban risks falling short of its intended goals.

Some industry voices support the direction of travel but emphasise that enforcement will depend heavily on technology companies. Age-verification providers say digital tools are now capable of supporting stricter enforcement, but warn that the success of the policy will depend on broader accountability measures, parental engagement and education on safe online behaviour.

Fact-checking organisations have raised more fundamental objections, arguing that the policy fails to address the underlying design of social media platforms. They claim that focusing on access alone overlooks issues such as algorithmic amplification, misinformation and addictive engagement features. Some also point to a potential contradiction with wider government plans to extend democratic participation to 16 and 17-year-olds.

Despite the criticism, the government maintains that strong action is required and says platforms will be expected to take “reasonable steps” to enforce the age limits. Further restrictions, including possible curfews for teenagers and limits on addictive scrolling features, are expected to be announced in the coming months.

While ministers frame the policy as a landmark child protection measure, the reaction from industry suggests a more complicated reality: age limits may be enforceable in theory, but whether they meaningfully change children’s online experiences remains an open question.

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Fraudsters are increasingly using AI-generated images and videos to trick people into handing over sensitive personal and financial information, according to FraudSMART, the financial crime awareness initiative operated by the Banking and Payments Federation Ireland (BPFI). The organisation has reported a rise in online adverts promoting fake, State-backed investment schemes. These scams often use fabricated images of well-known politicians and business figures to make the offers appear legitimate and encourage users to click on registration links. Niamh Davenport, head of financial crime at BPFI, said scammers are deliberately exploiting recent media coverage of a planned State-backed savings and investment scheme to give their frauds a sense of credibility. “They often claim the scheme is open to everyone, but that places are limited and being ‘snapped up’ fast, in order to pressure people to act quickly,” she said. “They typically promise guaranteed returns or a guaranteed monthly income.” FraudSMART said that while anyone can be targeted, people in their early 50s are particularly vulnerable to investment scams. This age group is often focused on retirement planning, making them more receptive to financial offers that appear secure or high-yield. According to the organisation, most scams follow a similar pattern. Victims are first directed to click a registration link and complete a short online form providing their contact details. They are then contacted by someone posing as a financial adviser, who urges them to make an immediate “security deposit” to secure participation in the scheme. Once a payment is made, the money is quickly moved through multiple accounts, often overseas, making recovery extremely difficult. Davenport warned that scammers are becoming more sophisticated in their use of technology, particularly AI tools that allow them to create realistic but entirely fake promotional content. These materials are designed to mimic legitimate financial advertisements and build trust with potential victims. Recent figures from An Garda Síochána show investment fraud rose by 20% last year, with losses exceeding €20 million. The scale of individual scams varies widely, ranging from smaller crypto-related frauds involving a few hundred euro to large-scale investment schemes where victims lose tens of thousands. FraudSMART is urging the public to remain cautious when encountering online investment advertisements, especially those promising guaranteed returns or requiring urgent action. It also advises consumers to avoid sharing personal information with unverified sources and to be wary of pressure tactics designed to rush financial decisions. Authorities continue to warn that fraudsters are adapting quickly, using advanced digital tools to target victims across multiple platforms.

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Fraudsters are increasingly using AI-generated images and videos to trick people into handing over sensitive personal and financial information, according to FraudSMART, the financial crime awareness initiative operated by the Banking and Payments Federation Ireland (BPFI). The organisation has reported a rise in online adverts promoting fake, State-backed investment schemes. These scams often use fabricated images of well-known politicians and business figures to make the offers appear legitimate and encourage users to click on registration links. Niamh Davenport, head of financial crime at BPFI, said scammers are deliberately exploiting recent media coverage of a planned State-backed savings and investment scheme to give their frauds a sense of credibility. “They often claim the scheme is open to everyone, but that places are limited and being ‘snapped up’ fast, in order to pressure people to act quickly,” she said. “They typically promise guaranteed returns or a guaranteed monthly income.” FraudSMART said that while anyone can be targeted, people in their early 50s are particularly vulnerable to investment scams. This age group is often focused on retirement planning, making them more receptive to financial offers that appear secure or high-yield. According to the organisation, most scams follow a similar pattern. Victims are first directed to click a registration link and complete a short online form providing their contact details. They are then contacted by someone posing as a financial adviser, who urges them to make an immediate “security deposit” to secure participation in the scheme. Once a payment is made, the money is quickly moved through multiple accounts, often overseas, making recovery extremely difficult. Davenport warned that scammers are becoming more sophisticated in their use of technology, particularly AI tools that allow them to create realistic but entirely fake promotional content. These materials are designed to mimic legitimate financial advertisements and build trust with potential victims. Recent figures from An Garda Síochána show investment fraud rose by 20% last year, with losses exceeding €20 million. The scale of individual scams varies widely, ranging from smaller crypto-related frauds involving a few hundred euro to large-scale investment schemes where victims lose tens of thousands. FraudSMART is urging the public to remain cautious when encountering online investment advertisements, especially those promising guaranteed returns or requiring urgent action. It also advises consumers to avoid sharing personal information with unverified sources and to be wary of pressure tactics designed to rush financial decisions. Authorities continue to warn that fraudsters are adapting quickly, using advanced digital tools to target victims across multiple platforms.

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