Broadcaster Piers Morgan has revealed that his digital media company, Uncensored, has been valued at $145 million (£108 million) following a successful funding round, marking a significant milestone just 18 months after he took full ownership of the brand.
Morgan disclosed the valuation during an interview on Australia’s Today show with Karl Stefanovic, days after the company secured $27 million in fresh investment. The funding round was led by investment bank Raine and Greek media group Antenna, with backing from several high-profile investors, including Elisabeth Murdoch and billionaire brothers Simon and David Reuben.
“We’ve just finished an investor round on Uncensored,” Morgan said. “The investors have valued the business at $145 million.”
The valuation marks a sharp turnaround for Morgan, who left ITV in 2021 after refusing to apologise for comments he made about Meghan Markle following her interview with Oprah Winfrey. At the time, he stepped down from Good Morning Britain, where he reportedly earned around £1.1 million annually.
Morgan acquired full ownership of the Uncensored brand from Rupert Murdoch’s News UK in early 2025, shifting the business away from traditional television toward a digital-first model centred on YouTube.
Speaking about the company’s progress, Morgan said the platform has grown rapidly despite spending nothing on marketing. He said Uncensored now has approximately 4.4 million YouTube subscribers and generates substantial revenue through advertising and sponsorship agreements.
“We don’t pay anyone to market our content. We do it all ourselves,” he said.
Morgan also explained that his long-term strategy was to create a media business that would not rely entirely on his own appearances.
“I knew I had to build a business which would eventually become much less dependent on me,” he said. “That’s why I made Uncensored the central brand.”
The company has expanded beyond its original online format by partnering with Paramount UK and Channel 5 to bring selected programmes to television audiences. It has also launched a long-form interview series with Time Studios and recently introduced World Cup Uncensored, which Morgan said has attracted strong viewership.
He claimed the football programme has drawn larger audiences than The Rest Is Football, the football show fronted by Gary Lineker that has reportedly secured a major agreement with Netflix during the tournament.
The latest funding round follows reports late last year that Uncensored was approaching a valuation of £100 million as it sought additional investment to expand its operations.
The company’s rapid growth reflects the increasing shift by established broadcasters and media personalities toward independently owned digital platforms, where creators retain greater control over content, revenue and future business development. Investors appear confident that the model has room for further expansion as audiences continue moving toward online streaming and creator-led media brands.
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