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Irish Bookshops Report Mixed Christmas Sales as Sector Faces Rising Costs

Bookshops across Ireland ended 2025 with mixed results over the Christmas period, according to a new survey from the Booksellers Association. The survey, which covers around 95% of bookshops in the UK and Ireland, found that more than half of Irish booksellers reported a drop in sales compared to 2024, while only a quarter saw an increase in customer footfall.

Overall, just one in three bookshops reported higher sales than the previous year, half experienced a decline, and the remainder reported broadly stable performance. The data paints a picture of a sector balancing optimism and ongoing financial challenges.

Meryl Halls, Managing Director of the Booksellers Association, said that bookshops had “a real mix of experiences” over the festive season. “Some had a strong Christmas and a positive year overall, while others are still working incredibly hard just to stay afloat,” she said. Halls highlighted the role of bookshops in local communities, noting their central position in the National Year of Reading initiative.

Independent bookshops showed a positive trend, with four new openings and no closures, bringing the total number of outlets to 124. Despite this, the closure of specialist stores, including the Christian bookseller chain Veritas, underscored ongoing vulnerabilities in the market. Halls cautioned that while openings are encouraging, the 41 closures across the sector last year demonstrated how narrow profit margins remain.

Looking ahead to 2026, Irish booksellers expect to face significant financial pressures. Nearly 70% of those surveyed cited the impact of the cost-of-living crisis on consumer spending and confidence. Rising recommended retail prices and wholesale costs were identified as major concerns by more than half of respondents, while staffing costs and rental expenses were also widely flagged as challenges.

Halls said that the resilience of bookshops reflects the “entrepreneurialism, ingenuity, and sheer hard work” of booksellers across Ireland and the UK. Yet the sector remains exposed to economic pressures that could affect both independent and chain stores.

The Booksellers Association survey highlights the balancing act for bookshops, with some thriving through strong local engagement and community support, while others continue to struggle amid rising costs and uncertain consumer demand. As the new year begins, Irish bookshops are preparing to navigate these challenges while seeking to maintain their place at the heart of local reading communities.

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Fraudsters are increasingly using AI-generated images and videos to trick people into handing over sensitive personal and financial information, according to FraudSMART, the financial crime awareness initiative operated by the Banking and Payments Federation Ireland (BPFI). The organisation has reported a rise in online adverts promoting fake, State-backed investment schemes. These scams often use fabricated images of well-known politicians and business figures to make the offers appear legitimate and encourage users to click on registration links. Niamh Davenport, head of financial crime at BPFI, said scammers are deliberately exploiting recent media coverage of a planned State-backed savings and investment scheme to give their frauds a sense of credibility. “They often claim the scheme is open to everyone, but that places are limited and being ‘snapped up’ fast, in order to pressure people to act quickly,” she said. “They typically promise guaranteed returns or a guaranteed monthly income.” FraudSMART said that while anyone can be targeted, people in their early 50s are particularly vulnerable to investment scams. This age group is often focused on retirement planning, making them more receptive to financial offers that appear secure or high-yield. According to the organisation, most scams follow a similar pattern. Victims are first directed to click a registration link and complete a short online form providing their contact details. They are then contacted by someone posing as a financial adviser, who urges them to make an immediate “security deposit” to secure participation in the scheme. Once a payment is made, the money is quickly moved through multiple accounts, often overseas, making recovery extremely difficult. Davenport warned that scammers are becoming more sophisticated in their use of technology, particularly AI tools that allow them to create realistic but entirely fake promotional content. These materials are designed to mimic legitimate financial advertisements and build trust with potential victims. Recent figures from An Garda Síochána show investment fraud rose by 20% last year, with losses exceeding €20 million. The scale of individual scams varies widely, ranging from smaller crypto-related frauds involving a few hundred euro to large-scale investment schemes where victims lose tens of thousands. FraudSMART is urging the public to remain cautious when encountering online investment advertisements, especially those promising guaranteed returns or requiring urgent action. It also advises consumers to avoid sharing personal information with unverified sources and to be wary of pressure tactics designed to rush financial decisions. Authorities continue to warn that fraudsters are adapting quickly, using advanced digital tools to target victims across multiple platforms.

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Fraudsters are increasingly using AI-generated images and videos to trick people into handing over sensitive personal and financial information, according to FraudSMART, the financial crime awareness initiative operated by the Banking and Payments Federation Ireland (BPFI). The organisation has reported a rise in online adverts promoting fake, State-backed investment schemes. These scams often use fabricated images of well-known politicians and business figures to make the offers appear legitimate and encourage users to click on registration links. Niamh Davenport, head of financial crime at BPFI, said scammers are deliberately exploiting recent media coverage of a planned State-backed savings and investment scheme to give their frauds a sense of credibility. “They often claim the scheme is open to everyone, but that places are limited and being ‘snapped up’ fast, in order to pressure people to act quickly,” she said. “They typically promise guaranteed returns or a guaranteed monthly income.” FraudSMART said that while anyone can be targeted, people in their early 50s are particularly vulnerable to investment scams. This age group is often focused on retirement planning, making them more receptive to financial offers that appear secure or high-yield. According to the organisation, most scams follow a similar pattern. Victims are first directed to click a registration link and complete a short online form providing their contact details. They are then contacted by someone posing as a financial adviser, who urges them to make an immediate “security deposit” to secure participation in the scheme. Once a payment is made, the money is quickly moved through multiple accounts, often overseas, making recovery extremely difficult. Davenport warned that scammers are becoming more sophisticated in their use of technology, particularly AI tools that allow them to create realistic but entirely fake promotional content. These materials are designed to mimic legitimate financial advertisements and build trust with potential victims. Recent figures from An Garda Síochána show investment fraud rose by 20% last year, with losses exceeding €20 million. The scale of individual scams varies widely, ranging from smaller crypto-related frauds involving a few hundred euro to large-scale investment schemes where victims lose tens of thousands. FraudSMART is urging the public to remain cautious when encountering online investment advertisements, especially those promising guaranteed returns or requiring urgent action. It also advises consumers to avoid sharing personal information with unverified sources and to be wary of pressure tactics designed to rush financial decisions. Authorities continue to warn that fraudsters are adapting quickly, using advanced digital tools to target victims across multiple platforms.

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